OUR STORY
Amarula was born from a love for African nature, culture, and connection. Inspired by the powerful Drakensberg Mountains, our brand blends the spirit of South Africa with the rich flavors of fruits from across the continent. Each bottle is a tribute to unity, creativity, and the natural beauty of Africa. We work closely with communities in different African countries to source unique, high-quality fruits that reflect the diversity of the continent. From smooth cream liqueurs to bold fruit blends, Amarula brings people together through taste, tradition, and innovation.
